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Episode 4: DIY Marketing: Promoting Your Business on a Shoestring
Host: Sheela Sharma
Guest: Gloria Dominguez Martinez
Building a business is a journey filled with challenges, opportunities and lessons that no one prepares you for. Fearless Founders is the go-to podcast for ambitious entrepreneurs ready to take action, think differently and grow their business with confidence. Hosted by Sheela Sharma, CEO of Portobello Business Centre, each episode features candid conversations with successful founders, industry experts and business mentors. Together they share the real stories behind their ventures – from launching a startup and building a strong foundation to mastering sales and marketing on a budget.
Every episode is packed with practical insights and actionable strategies. Whether you’re just starting out or scaling up, Fearless Founders will give you the tools, inspiration and expert advice you need to navigate entrepreneurship. Hit play and take your next bold step toward business success!
Think marketing requires a big budget? Think again.
In this episode, Fearless Founders host Sheela Sharma sits down with Gloria Dominguez Martinez, founder of Cacao Queen, a luxury ceremonial chocolate brand. Starting with little to no marketing budget, Gloria built a striking brand and loyal audience using creativity, smart strategy and free tools.
She shares her best branding hacks, social media growth tactics and word-of-mouth strategies – plus the marketing mistakes she learned the hard way. If you’re looking to promote your business without spending a fortune, this episode is packed with practical, real-world advice.
Press play and start marketing smarter!