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Fearless Founders

Effective Sales Techniques for Start-Ups

Fearless Founders
Episode 5: Effective Sales Techniques for Start-Ups & Small Businesses

Host: Sheela Sharma

Guest: Suman Randhawa

 

Sales can feel overwhelming, especially when you’re a solopreneur or at the start of your start-up journey. How do you pitch your product or service with confidence? What’s the secret to handling objections without feeling defeated? And how can you use simple strategies to increase revenue without coming across as pushy?

 

In this episode of Fearless Founders, we’re joined by award-winning sales mentor, Suman Randhawa. With over 30 years of experience leading high-performing sales teams at Harrods, The Mirror and FHM, she shares practical, ethical and heart-led sales techniques tailored for small business owners.

 

We explore how to build confidence in sales and overcome fear, the key ingredients of a compelling pitch and strategies for handling rejections and objections effectively. Suman also shares the best free tools for tracking leads and sales, along with insights on how to sell in a way that feels natural and aligned with your business values.

 

Don’t miss this episode – it could change the way you approach sales forever!