Search all showsFearless Founders
Episode 5: Effective Sales Techniques for Start-Ups & Small Businesses
Host: Sheela Sharma
Guest: Suman Randhawa
Building a business is a journey filled with challenges, opportunities and lessons that no one prepares you for. Fearless Founders is the go-to podcast for ambitious entrepreneurs ready to take action, think differently and grow their business with confidence. Hosted by Sheela Sharma, CEO of Portobello Business Centre, each episode features candid conversations with successful founders, industry experts and business mentors. Together they share the real stories behind their ventures – from launching a startup and building a strong foundation to mastering sales and marketing on a budget.
Every episode is packed with practical insights and actionable strategies. Whether you’re just starting out or scaling up, Fearless Founders will give you the tools, inspiration and expert advice you need to navigate entrepreneurship. Hit play and take your next bold step toward business success!
Sales can feel overwhelming, especially when you’re a solopreneur or at the start of your start-up journey. How do you pitch your product or service with confidence? What’s the secret to handling objections without feeling defeated? And how can you use simple strategies to increase revenue without coming across as pushy?
In this episode of Fearless Founders, we’re joined by award-winning sales mentor, Suman Randhawa. With over 30 years of experience leading high-performing sales teams at Harrods, The Mirror and FHM, she shares practical, ethical and heart-led sales techniques tailored for small business owners.
We explore how to build confidence in sales and overcome fear, the key ingredients of a compelling pitch and strategies for handling rejections and objections effectively. Suman also shares the best free tools for tracking leads and sales, along with insights on how to sell in a way that feels natural and aligned with your business values.
Don’t miss this episode – it could change the way you approach sales forever!